businessreport怎么写( 二 ) _businessreport

篇首：
封面（Title）
序言（Preface）
谢词（Acknowledge）
提要（Summary）
目录（Tables and Appendixes）
本文：
引言（Introduction）
主体，含篇（Part）、章（Chapter）、节（Section）、以及注释（Footnotes）
4.business report怎么写假设是写耐克、
中文：在一个形象代表一切的世界里，耐克的是全世界最多人认得的标志之一。要了解耐克的成功与企业文化，对于其标志的了解是不可或缺的，因为它是让耐克品牌变得无所不在的一个商业标志。由于实在太知名，以至于在耐克的广告中只见到耐克的标志，而没有看到公司的名字，因为他们有充分的把握，人们看到这个符号即知道这是耐克，毋须出现只字片语。它成为一个文化的圣像，一个耐克用来提高品牌价值、知名度，以及地位的圣像。没有一家体育用品公司的品牌像它那么为人所知。为了证明此点，只消问问任何一个人锐步的标志是什么。他们可能脑中一片空白。事实上，锐步的标志以一个“矢”代表，它仅仅没有准备好，让消费者认识或想要见到它。而耐克在与广告商成后与肯尼迪（wicden Kemledy）的合作下，。假设是写耐克、
中文：在一个形象代表一切的世界里，耐克的是全世界最多人认得的标志之一。要了解耐克的成功与企业文化，对于其标志的了解是不可或缺的，因为它是让耐克品牌变得无所不在的一个商业标志。由于实在太知名，以至于在耐克的广告中只见到耐克的标志，而没有看到公司的名字，因为他们有充分的把握，人们看到这个符号即知道这是耐克，毋须出现只字片语。它成为一个文化的圣像，一个耐克用来提高品牌价值、知名度，以及地位的圣像。没有一家体育用品公司的品牌像它那么为人所知。为了证明此点，只消问问任何一个人锐步的标志是什么。他们可能脑中一片空白。事实上，锐步的标志以一个“矢”代表，它仅仅没有准备好，让消费者认识或想要见到它。而耐克在与广告商成后与肯尼迪（wicden Kemledy）的合作下，希望这个勾勾标志能在所有广告中清楚地被看见。公司的广告与营销预算，估计约高达年收入的10%，就为了将它的符号深深烙刻在消费者的脑海中。
英文：In a world where an image represents all, Nike is one of the most widely recognized symbols of the world. If you want success with the Nike culture, are essential to its understanding of signs, because it is a business logo of the Nike brand became ubiquitous. Because is so famous, so much that the Nike ads Nike logo was seen in, but did not see the company's name, because they have a full grasp of people see the sign that knew it was Nike, do not need to appear a short note. It became a cultural imagery, a Nike to improve brand value, visibility, and the status of the imagery. Does not have a sports goods company brands like it then known. To prove this point, just ask anyone what is Reebok logo. They might mind drew a blank. In fact, the Reebok logo with a "vector" represents, it's just not ready, so that consumers know or want to see it. And Nike and advertisers into when Kennedy (wicden Kemledy) in cooperation with, if that mark can clearly be seen in all advertising. The company's advertising and marketing budgets, it is estimated that up to annual revenues of about 10%, just to the symbol marked deeply engraved in the minds of consumers.
5.急Ⅰ. IntroductionThe car wash will be based in China. This area has a number of benefits in terms of the market that it will provide for the business. Over 40% of households in the immediate neighborhood earn over ￥70,000 annually. Soap bubble will have 20% market share of the hand car wash business in the neighborhood by the end of year three, and it aims to convert a larger percentage of people away from machine car washes, which damage a car's finish. Soap bubble will maintain a 95% gross profit margin and make 11% net profit margin after 12 months of operation.Sales ForecastSales Forecast 2003 2004 2005Sales Individuals ￥76,086 ￥123,033 ￥165,662Businesses ￥6,431 ￥8,776 ￥9,988Total Sales ￥82,517 ￥131,809 ￥175,650Direct Cost of Sales 2003 2004 2005Individuals ￥3,804 ￥6,152 ￥8,283Businesses ￥322 ￥439 ￥499Subtotal Direct Cost of Sales ￥4,126 ￥6,590 ￥8,783Ⅱ.Product descriptionSoap bubble is a prominent hand car wash serving China community. Soap bubble will be run by the prominent family. The Song family has been serving the broad area with a car repair business and property development /management for over 30 years. Song will be leveraging the incredible good will and brand recognition of the Song family name to quickly gain market penetration.Ⅲ. Target market A. Market DemographicsThe profile for Soap bubble' target customer consists of the following geographic, demographic, and behavior factors:B. Geographic ? The immediate geographic target is the city of China? A 25 mile radius is in need of services, however, 87% of the business will be from a seven mile radius. ? The total targeted population is just over 43,000.C. Demographics? Male: female- 63%: 37%. The reason for this discrepancy in the male to female ratio is generally explained by the fact that men typically care more about their automobiles. Men are more likely to spend money on their cars with accessories and are more likely to buy a car as a reward for some accomplishment as a treat for themselves. Women tend to view cars more so as an object of utility. Using this line of reasoning, women are more likely to use the automatic car wash as they are less concerned about preserving their "precious" car. ? 40% of the households have an income exceeding ￥70,000. ? 73% of the target population have an undergraduate degree, 39% have a graduate degree.D. Behavior Factors? 43% of the target customers lease their cars. ? Individual and family image is personified by the type and condition of the automobile that they have.Ⅳ. Competition analysisThere is one other hand car wash shop. It is quite new and is trying to compete with automatic car washes by offering low prices. However, it is not targeting the customers who seek quality cleaning.The customers who Soap bubble is targeting have their cars washed based on the quality of the job. They do not mind spending a little more each week to have their car washed and waxed in order to keep the paint work in excellent shape. The businesses of Soap bubble targets will be more cost conscious, so prices will be approximately 30% less for these customers to promote volume usage.Ⅵ. Segment summary Soap bubble segments its customers by a type of car ownership. SR believes that the type of car that a person owns says volumes about their driving, and, therefore their car washing and detailing requirements.1. New car owners: Owners of newer cars are most likely to use a hand car washing service. These owners take great pride in their cars and will bring them often to the wash and detail service. The goal with these customers is to promote regular use of the wash and detail service. The aim is to inform these customers that Soap bubble will keep their car looking as good as it did the day they drove it off the lot. 2. Older luxury car owners: These people have either owned their high-end luxury cars for several years or are unable to afford the expense of a new luxury car but want the feel of relaxed driving. Both of these groups want to keep their cars in the best shape possible. Those who have bought second-hand cars will often spend main China hours in their cars and will place high importance on keeping their cars looking good. These owners will bring their cars in for regular washes and occasional details. 3. Sports car owners: These people are often younger or middle-aged men and will regard the look of their car as important. They will also pride themselves on the look of their car and will have their car hand washed (at least) weekly. These drivers will have an。