In 1992, Walton was the United States Medal of Freedom, the same year, died April 5. 赚钱的“女裤理论” To make money, "pants theory" 美国作家福利森在《如何成为亿万富豪》中指出,要成为亿万富豪,其中一大秘诀就是脸皮要锻炼得很厚 。American writer Fuli Sen in the "How to become a billionaire," pointed out that to be billionaires, including a big secret skin is very thick to exercise. 在解释这条秘诀时,福利森是以山姆·沃尔顿为例的:他经常扰乱市场价格 。
In the interpretation of this secret, the Fuli Sen is Sam Walton, for example: he often disturb the market price. 一旦逮到机会,他便伺机向供应商杀价 。Once caught the opportunity, he would wait for an opportunity to bargain to the supplier. 所以供应商们都知道和沃尔玛做生意不容易 。
So suppliers are aware, and Wal-Mart business was not easy. 因此,如果你想当好好先生,最好打消富豪梦 。Therefore, if you want to be Mr. Nice Guy, it is best to dispel Regal Dream. 千万别以为这是对山姆·沃尔顿的贬低,事实上,当你知道这位富豪级的“小气鬼”曾经向美国5所大学捐出了数亿美元,并在全国范围内设立了很多奖学金时,你对于山姆的看法肯定会来个一百八十度的大转弯 。
Do not think that this is a Sam Walton's degrading, in fact, when you know that the wealthy class of "cheapskate" who donated to the United States 5 University of billions of dollars, and the establishment of a nationwide Many scholarships when you about Sam's views will certainly come to a 180-degree turn. 山姆的“女裤理论”就是沃尔玛营销策略的最好说明:女裤的进价0.9美元,售价1.2美元 。Sam's "pants theory" is the best illustration of Wal-Mart's marketing strategy: pants of the purchase price of 0.9 U.S. dollars, price of 1.2 U.S. dollars. 如果降价到1美元,我会少赚一半的钱,但却能卖出3倍的货 。
If the price reduction to 1 U.S. dollars, I will earn less than half the money, but it can be sold three times more cargo. 当年,小沃尔顿们与父亲一起坐在外面的停车场上,数停在那里的车辆 。At that time, a small Walton had with his father sitting in the parking lot outside, where the number of parked vehicles. 所有数字后来都被记在了沃尔顿的笔记本上 。
All figures were later recorded in the Walton's notebook. 这就是40年前的市场调查,今天“沃尔玛”电脑系统的独特数据就是在此基础上建立起来的 。This is what 40 years ago, market research, today's "Wal-Mart" computer system, the unique data is built on this basis. 在70年代,沃尔玛的销售收入和纯收入以每年40%的速度增长着 。
In the 70's, Wal-Mart's sales revenue and net income of 40% per year pace. 营业收入和纯收入分别在10年时间增长40倍和35倍 。Operating income and net income growth in 10 years, respectively 40 times and 35 times. 这使沃尔玛一跃成为全美最年轻的年销售收入超10亿美元的区域性零售公司和成长最快的、领先的区域性 。
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